FAQ

AKeyword analysis in SEO is the process of researching and evaluating the search terms that people enter into search engines, with the aim of using that data to inform content strategy, marketing, and overall business decisions. It’s a fundamental component of search engine optimisation (SEO) that helps in understanding how to attract the right audience to a website.

AGoogle’s algorithm significantly impacts your SEO strategy as it determines how websites are ranked in search results. Understanding how the algorithm works and what factors it considers can help you optimise your site effectively to improve visibility, attract more visitors, and achieve higher rankings.

ABoth Local SEO and General SEO play vital roles in attracting the right audience to your website. If your business operates in a specific area, prioritising local SEO is essential. For businesses with a wider audience reach, general SEO is crucial for maximising visibility and attracting a diverse range of visitors. Often, businesses will need to incorporate both strategies to cover all aspects of their market presence.

ASEO is crucial because it helps businesses increase their online visibility, attract more organic traffic, and reach potential customers. By optimising a website for search engines, businesses can improve their search rankings and compete more effectively in the digital marketplace.

AA sitemap is a file that lists all the pages on your website, helping search engines crawl and index your content more efficiently. Having a sitemap is beneficial for SEO, especially for larger websites, as it ensures all pages are discoverable by search engines.