Technical SEO Case Study
Technical SEO Case Study: 130% Surge in Organic Revenue for This eCommerce Platform
No matter how engaging or optimized your website content might be, if your eCommerce site lacks technical integrity, your organic performance will stagnate. Technical SEO is the backbone of your digital presence, ensuring that your website’s foundation is solid and visible to search engines.
In today’s case study, we’ll discuss how a comprehensive technical SEO audit for an eCommerce brand resulted in a 130% increase in organic revenue. We’ll walk through the major issues we identified, the solutions we implemented, and how these changes led to substantial improvements in their search rankings and online revenue. If you’re experiencing similar issues with your website, our SEO specialists are ready to step in and help you resolve the technical problems holding your site back.
Client Background
Custom Gadget Emporium is an eCommerce company specializing in personalized tech gadgets, offering a wide range of customizable accessories and products for digital devices. The company initially came to us following a sharp decline in traffic after a site migration. Over the first quarter after the migration, they witnessed a troubling 37% drop in site sessions and a 45% decline in users, severely affecting sales.
Because the site migration was handled internally without involving SEO migration experts, several technical oversights occurred. After a detailed initial analysis, we recommended a full-scale technical SEO audit to identify and resolve the issues hindering their organic traffic and performance.
Why a Technical SEO Audit?
For Custom Gadget Emporium, we conducted a thorough audit, focusing on areas such as:
- Site crawlability and indexation
- URL structure and site architecture
- On-page SEO elements
- User experience
- Google Search Console and Google Analytics configurations
Without resolving these technical issues, their content and marketing strategies would struggle to deliver measurable results.
The Solution
Our audit uncovered several technical SEO problems stemming from the recent migration. To maximize organic performance quickly, we prioritized the following fixes:
Robots.txt and Sitemap Configuration
Upon reviewing the robots.txt file, we discovered it was misconfigured, blocking several key pages from being crawled. Worse, their sitemap was still referencing old URLs from their previous website structure, creating additional confusion for search engine crawlers.
We rectified this by:
- Updating the robots.txt file to correctly allow or disallow the right pages
- Revising the sitemap to include only live, indexable URLs
Why It Matters: Ensuring your robots.txt and sitemap are properly configured is essential for search engines to crawl and index the right content. Misconfigurations here can block important pages from being visible in search results, severely limiting organic traffic potential.
Canonical Tags Implementation
Custom Gadget Emporium had several user login and registration pages indexed in Google, which were wasting valuable crawl budget. These pages are not intended for organic ranking but were cluttering the site’s index.
Our solution included:
- Applying a “noindex” tag to all login, registration, and account-related pages
- Setting future account-related pages to automatically be noindexed
Why It Matters: Keeping irrelevant pages from being indexed ensures search engines focus their efforts on important content, such as product and category pages, helping those pages perform better in the SERPs.
Broken Links and Duplicate Content Cleanup
In the course of our audit, we also found numerous broken links and several outdated, duplicate versions of key pages. Many of these issues were a direct result of the migration, where old URLs were still being referenced internally.
We tackled this by:
- Removing all broken and outdated URLs from the sitemap
- Creating 301 redirects for key broken links to ensure users and search engines are directed to the correct pages
Why It Matters: Broken links and duplicate content can significantly damage user experience and search engine rankings. Cleaning them up ensures a smoother, more crawlable site that’s optimized for search engine visibility. For professional help with broken link audits and redirection strategies, explore our eCommerce SEO services.
The Results
Once the technical SEO fixes were in place, we began to see an almost immediate improvement in site performance. Custom Gadget Emporium experienced a dramatic uptick in organic traffic and revenue, proving the impact of addressing technical issues early on.
Why a Technical SEO Audit?
For Custom Gadget Emporium, we conducted a thorough audit, focusing on areas such as:
- Site crawlability and indexation
- URL structure and site architecture
- On-page SEO elements
- User experience
- Google Search Console and Google Analytics configurations
Without resolving these technical issues, their content and marketing strategies would struggle to deliver measurable results.
Conclusion
Our technical SEO audit was pivotal in restoring the organic performance of Custom Gadget Emporium. By addressing critical issues in crawlability, indexation, canonicalization, and sitemap structure, we not only helped the company recover from the negative impact of its site migration but also set the foundation for further SEO growth. As a result, they were able to capitalize on their content and keyword strategies more effectively, ultimately driving a significant increase in both traffic and revenue.
If your website is experiencing a similar drop in performance, it’s likely due to technical issues under the hood. Our SEO experts can conduct a comprehensive audit and provide a clear roadmap to resolve these issues. Request a free technical SEO consultation today to begin optimizing your eCommerce website.
Faq
Freequently Ask
Questions
A technical SEO audit is an in-depth analysis of a website’s infrastructure to identify any issues that could prevent search engines from properly crawling, indexing, or ranking the site’s content.
While some improvements may be visible within weeks, it typically takes 2-3 months for the full impact of technical SEO fixes to show in organic traffic and revenue.
A sitemap acts as a guide for search engine crawlers, directing them to the most important pages on your website. A well-optimized sitemap ensures better crawl efficiency and improved visibility in search results.
Canonical tags tell search engines which version of a page is the preferred one, preventing duplicate content issues and helping ensure the right page ranks in search results.
Yes, broken links can negatively affect user experience and waste valuable crawl budget, leading to lower rankings in search engine results.
By applying a noindex tag to irrelevant or low-priority pages, you help search engines focus on the pages that matter most, improving your chances of ranking higher in search results.
Local Seo Case
How an SEO Agency Boosted Local Traffic for a Family-Owned Florist by 350%
No matter how compelling your website content is, if your local business lacks a robust local SEO strategy, your reach in the local market will be limited. Local SEO is the foundation of your digital visibility, helping ensure that your business appears to potential customers searching nearby.
In this case study, we discuss how a comprehensive local SEO strategy helped a family-owned florist increase local organic traffic by 350%. We will outline the primary challenges faced by the client, the solutions we implemented, and how these changes led to significant improvements in their local search rankings and customer engagement. If your local business is facing similar challenges, our SEO specialists are ready to help you optimize your online presence and boost local traffic.
Client Background
Darlinghurst Flowers is a family-owned florist based in Belfast, Northern Ireland, specializing in exquisite flower arrangements and personalized service. Despite being a well-known local business for over 15 years, they struggled to reach a wider audience online and expand their customer base. Following a period of declining foot traffic and reduced orders, they approached us for a local SEO strategy to enhance their visibility.
Why a Local SEO Audit?
For Darlinghurst Flowers, we conducted a thorough local SEO audit, focusing on key areas such as:
- Local search visibility
- Consistency across online business listings
- On-page SEO elements for local intent
- User experience
- Google My Business optimization
The Solution
Our audit identified several critical areas for improvement that were hinderingDarlinghurst Flowers’s local search performance. To maximize local visibility and drive organic traffic, we implemented the following solutions:
Local Business Listings Cleanup
During our audit, we discovered inconsistent information across various local directories, which created confusion for both search engines and potential customers.
We corrected this by:
- Standardizing the business name, address, and phone number (NAP) across all local listings.
- Submitting Darlinghurst Flowers to additional high-authority local directories to improve visibility.
Why It Matters: Consistent NAP information is crucial for local SEO success. It ensures that search engines recognize the business as legitimate and authoritative, which can improve local search rankings.
On-Page SEO for Local Intent
We identified gaps in on-page SEO elements, particularly for local search terms relevant to their business.
Our solution included:
- Updating meta titles, meta descriptions, and header tags with locally targeted keywords.
- Implementing schema markup to provide search engines with precise information about the business location and services.
Why It Matters: On-page SEO tailored to local search intent ensures that your website aligns with what local customers are searching for, thereby increasing your chances of appearing in local search results.
The Results
After implementing the local SEO improvements, Darlinghurst Flowers saw remarkable growth:
- 350% increase in local organic traffic
- 180% increase in Google My Business views
- 60% improvement in conversion rate from local searches
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Organic traffic
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Google My Business views
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Rate from local searches
Faq
Freequently Ask
Questions
A Local SEO audit is a comprehensive analysis of a business’s local online presence, including its website, local listings, and GMB profile, to identify any issues that could prevent the business from ranking well in local search results.
Results can vary, but typically, businesses may start to see noticeable improvements within 3-6 months after implementing a local SEO strategy.
Google My Business is a critical tool for local businesses because it helps them appear in local search results, including the local pack, which can significantly increase visibility and attract more local customers.
Yes, inconsistent NAP information can confuse search engines and customers, negatively impacting local search rankings and trustworthiness.
Positive reviews can boost local SEO rankings by increasing trust and credibility, encouraging more local customers to choose your business over competitors.
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Our Case Studies
E-Commerce SEO Case Study
Discover how E-Commerce SEO increased revenue by 200% for New York Style Boutique with strategies like product optimization and technical SEO improvements.
No matter how visually appealing and functional your eCommerce website may be, without a strong SEO strategy, potential customers may never find it. E-Commerce SEO is the backbone of your online store’s visibility, ensuring your products appear at the top of search results, where customers are actively looking to buy.
In this case study, we discuss how a comprehensive E-Commerce SEO strategy helped a Chinese online fashion boutique increase its organic revenue by 200%. We outline the primary challenges faced by the client, the solutions we implemented, and how these changes led to substantial improvements in their search rankings, website traffic, and sales. If your online store is facing similar challenges, our SEO specialists are here to help you optimize your digital presence and maximize your revenue.
Client Background
New York Style Boutique is an online fashion retailer based in New York, USA, specializing in contemporary clothing and accessories for women. Despite offering a unique selection of products and enjoying a loyal local customer base, the boutique struggled to achieve broader visibility online and attract new customers outside of its immediate market. Facing a stagnation in sales growth and declining organic traffic, they reached out to us for an E-Commerce SEO strategy to enhance their digital presence and drive more revenue.
Why an E-Commerce SEO Audit?
For New York Style Boutique, we conducted a thorough E-Commerce SEO audit, focusing on key areas such as:
- Product page optimization
- Site structure and URL architecture
- Internal linking strategy
- On-page SEO elements
- Technical SEO considerations
Without addressing these critical elements, their efforts in digital marketing and content strategies would not deliver the desired results.
The Results
After implementing the E-Commerce SEO improvements, New York Style Boutique experienced substantial growth:
- 50% increase in organic revenue
- 35% increase in organic traffic
- 25% improvement in product page rankings for target keywords on Google
Product Page Optimization
During our audit, we discovered that many product pages were not optimized for relevant search queries, resulting in poor rankings and low traffic.
We optimized the product pages by:
- Enhancing product titles and descriptions with targeted keywords in both English and Chinese.
- Adding unique, high-quality content that resonates with both local and international audiences.
- Implementing structured data markup (schema) to improve the display of product information in search results.
Why It Matters: Optimized product pages improve the relevance and ranking of your products for target keywords, driving more qualified traffic to your site and increasing conversions.
Faq
Freequently Ask
Questions
An E-Commerce SEO audit is a comprehensive analysis of an online store’s SEO performance, including product page optimization, site structure, internal linking, and technical aspects, to identify and resolve any issues that could prevent the store from ranking well in search results.
Results can vary, but typically, businesses may start to see noticeable improvements within 3-6 months after implementing an E-Commerce SEO strategy.
Product page optimization helps ensure that your products are easily discoverable by search engines, making them more likely to appear in relevant search results and attract potential customers.
Yes, a poor site structure can make it difficult for search engines to crawl and index your pages effectively, negatively impacting your SEO performance.
