E-Commerce SEO
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- Make Sure Search Engines Can Access Your Site
- Check your
robots.txt file for errors.
- Create and submit an XML sitemap.
- Ensure important pages aren’t blocked from search engines.
- Ensure Important Pages Are Indexed
- Use
site:yourdomain.com to see which pages are indexed.
- Add
noindex tags to pages you don’t want in search results.
- Speed Up Your Site
- Test page speed with tools like Google PageSpeed Insights.
- Compress images and minify code (CSS, JavaScript, HTML).
- Use caching and CDNs to make your site faster.
- Optimize for Mobile
- Make sure your site works well on all devices.
- Test on different screen sizes.
- Use Google’s Mobile-Friendly Test to check your site.
- Keep URLs Clean and Simple
- Use short, descriptive, and keyword-rich URLs.
- Avoid special characters or unnecessary parameters.
- Set up 301 redirects for changed URLs.
- Secure Your Site (HTTPS)
- Ensure your site uses HTTPS.
- Fix any mixed content issues (HTTP resources on HTTPS pages).
- Keep your SSL certificates up-to-date.
- Use Structured Data
- Add schema markup to relevant content.
- Validate with Google’s Structured Data Testing Tool.
- Keep your schema updated with the latest standards.
- Fix Broken Links
- Regularly check for 404 errors.
- Fix or redirect broken links.
- Avoid Duplicate Content
- Use canonical tags to tell search engines the preferred version of a page.
- Ensure all site versions (e.g., www and non-www) are properly redirected.
- Optimize On-Page Elements
- Create unique, optimized title tags and meta descriptions.
- Use header tags (H1, H2, etc.) properly.
- Add alt text to images and make sure they’re properly sized.
- Use internal links to connect relevant content.
- Maintain Your XML Sitemap
- Keep your sitemap updated with all important pages.
- Submit it to Google Search Console.
- Reference your sitemap in the
robots.txt file.
- Check Your Robots.txt File
- Make sure it’s error-free and correctly configured.
- Confirm it’s accessible and properly formatted.
- Manage Redirects
- Use 301 redirects for any moved or removed content.
- Avoid using temporary (302) redirects unless necessary.
- Regularly check that all redirects are working.
- Organize Your Site Structure
- Make your site easy to navigate.
- Reduce the number of clicks needed to find content.
- Ensure a clear hierarchy for both users and search engines.
- Use SEO Tools
- Regularly audit your site with tools like Google Search Console and Ahrefs.
- Set up alerts for issues.
- Monitor your site’s performance and make improvements as needed.
