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Technical SEO Checklist
Make Sure Search Engines Can Access Your Site
Check your
robots.txt
file for errors.
Create and submit an XML sitemap.
Ensure important pages aren’t blocked from search engines.
Ensure Important Pages Are Indexed
Use
site:yourdomain.com
to see which pages are indexed.
Add
noindex
tags to pages you don’t want in search results.
Speed Up Your Site
Test page speed with tools like Google PageSpeed Insights.
Compress images and minify code (CSS, JavaScript, HTML).
Use caching and CDNs to make your site faster.
Optimize for Mobile
Make sure your site works well on all devices.
Test on different screen sizes.
Use Google’s Mobile-Friendly Test to check your site.
Keep URLs Clean and Simple
Use short, descriptive, and keyword-rich URLs.
Avoid special characters or unnecessary parameters.
Set up 301 redirects for changed URLs.
Secure Your Site (HTTPS)
Ensure your site uses HTTPS.
Fix any mixed content issues (HTTP resources on HTTPS pages).
Keep your SSL certificates up-to-date.
Use Structured Data
Add schema markup to relevant content.
Validate with Google’s Structured Data Testing Tool.
Keep your schema updated with the latest standards.
Fix Broken Links
Regularly check for 404 errors.
Fix or redirect broken links.
Avoid Duplicate Content
Use canonical tags to tell search engines the preferred version of a page.
Ensure all site versions (e.g., www and non-www) are properly redirected.
Optimize On-Page Elements
Create unique, optimized title tags and meta descriptions.
Use header tags (H1, H2, etc.) properly.
Add alt text to images and make sure they’re properly sized.
Use internal links to connect relevant content.
Maintain Your XML Sitemap
Keep your sitemap updated with all important pages.
Submit it to Google Search Console.
Reference your sitemap in the
robots.txt
file.
Check Your Robots.txt File
Make sure it’s error-free and correctly configured.
Confirm it’s accessible and properly formatted.
Manage Redirects
Use 301 redirects for any moved or removed content.
Avoid using temporary (302) redirects unless necessary.
Regularly check that all redirects are working.
Organize Your Site Structure
Make your site easy to navigate.
Reduce the number of clicks needed to find content.
Ensure a clear hierarchy for both users and search engines.
Use SEO Tools
Regularly audit your site with tools like Google Search Console and Ahrefs.
Set up alerts for issues.
Monitor your site’s performance and make improvements as needed.
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