How an SEO Agency Boosted Local Traffic for a Family-Owned Florist by 350%
No matter how compelling your website content is, if your local business lacks a robust local SEO strategy, your reach in the local market will be limited. Local SEO is the foundation of your digital visibility, helping ensure that your business appears to potential customers searching nearby.
In this case study, we discuss how a comprehensive local SEO strategy helped a family-owned florist increase local organic traffic by 350%. We will outline the primary challenges faced by the client, the solutions we implemented, and how these changes led to significant improvements in their local search rankings and customer engagement. If your local business is facing similar challenges, our SEO specialists are ready to help you optimize your online presence and boost local traffic.
Client Background
Darlinghurst Flowers is a family-owned florist based in Belfast, Northern Ireland, specializing in exquisite flower arrangements and personalized service. Despite being a well-known local business for over 15 years, they struggled to reach a wider audience online and expand their customer base. Following a period of declining foot traffic and reduced orders, they approached us for a local SEO strategy to enhance their visibility.
Why a Local SEO Audit?
For Darlinghurst Flowers, we conducted a thorough local SEO audit, focusing on key areas such as:
- Local search visibility
- Consistency across online business listings
- On-page SEO elements for local intent
- User experience
- Google My Business optimization
The Solution
Our audit identified several critical areas for improvement that were hinderingDarlinghurst Flowers’s local search performance. To maximize local visibility and drive organic traffic, we implemented the following solutions:
Local Business Listings Cleanup
During our audit, we discovered inconsistent information across various local directories, which created confusion for both search engines and potential customers.
We corrected this by:
- Standardizing the business name, address, and phone number (NAP) across all local listings.
- Submitting Darlinghurst Flowers to additional high-authority local directories to improve visibility.
Why It Matters: Consistent NAP information is crucial for local SEO success. It ensures that search engines recognize the business as legitimate and authoritative, which can improve local search rankings.
On-Page SEO for Local Intent
We identified gaps in on-page SEO elements, particularly for local search terms relevant to their business.
Our solution included:
- Updating meta titles, meta descriptions, and header tags with locally targeted keywords.
- Implementing schema markup to provide search engines with precise information about the business location and services.
Why It Matters: On-page SEO tailored to local search intent ensures that your website aligns with what local customers are searching for, thereby increasing your chances of appearing in local search results.
The Results
After implementing the local SEO improvements, Darlinghurst Flowers saw remarkable growth:
- 350% increase in local organic traffic
- 180% increase in Google My Business views
- 60% improvement in conversion rate from local searches
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Organic traffic
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Google My Business views
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Rate from local searches
Faq
Freequently Ask
Questions
A Local SEO audit is a comprehensive analysis of a business’s local online presence, including its website, local listings, and GMB profile, to identify any issues that could prevent the business from ranking well in local search results.
Results can vary, but typically, businesses may start to see noticeable improvements within 3-6 months after implementing a local SEO strategy.
Google My Business is a critical tool for local businesses because it helps them appear in local search results, including the local pack, which can significantly increase visibility and attract more local customers.
Yes, inconsistent NAP information can confuse search engines and customers, negatively impacting local search rankings and trustworthiness.
Positive reviews can boost local SEO rankings by increasing trust and credibility, encouraging more local customers to choose your business over competitors.
